How Covert Recording Revealed a £28m Timeshare Fraud

Authorities have called it as among the biggest scams of its nature in the UK.

A total of 14 individuals have been found guilty for their part in a £28 million plot to swindle in excess of 3,500 timeshare owners.

The targets were keen to exit age-old holiday ownership agreements and tried to find assistance.

Most were in the age range of 60 and 80. Over 500 of them surrendered more than £10,000, and one individual handed over more than £80,000.

Those victimized were exposed to high-pressure sales meetings extending for six hours. They were left out of pocket, holding useless fake "rewards" and still locked into high-priced holiday ownership agreements they frequently were unable to use.

The Firm Behind the Scam

The company at the centre of the scam was the timeshare resale company. They collected clients' cash to finance the owners' lavish lifestyle of private schools, millionaire mansions and private jets.

The leader at the top of the firm, Mark Rowe, was given a seven and a half year jail time in January for fraudulent conspiracy.

In the latest development, his spouse one of the co-defendants was among the last group to learn their fate.

She received a 24-month deferred imprisonment at the London court after admitting financial crime.

It has been a extended wait and marks a major victory for the victims who came forward, the authorities and prosecutors.

How the Probe Began

The first knowledge of the company was in the mid-2016. I was working in the investigations unit of a news organization, making investigative shows.

A colleague pointed out that his parent had taken over the rights of a holiday property in a European resort and, after years of holidays, had commenced searching to get out of the agreement.

It is important to recall how common holiday ownership had evolved with English tourists in the last decades of the 20th century.

Vacation properties enabled people to occupy the equivalent unit annually, or trade their weeks with fellow investors who had units in other resorts. Approximately 600,000 sun-lovers accepted that option.

The early surge was linked to a numerous accounts about unscrupulous sellers mis-selling properties. They became a staple on public interest broadcasts.

The common vacation property deal bound owners for decades.

In that period, those investors who had used their assigned property in the resort for a long time were getting older, and a large proportion were attempting to wave goodbye to their holiday properties.

A number had reduced ability to travel and were unable to visit their apartments. A few just believed they'd got all they wanted from them. And others had deceased, in many cases passing on their heirs to take over the contracts - including their regular contributions and upkeep costs.

The Investigation Unfolds

This was the situation the relative had been placed. She searched the web for options and came across SMT, a firm whose online presence promised to release her from her contract.

Yet, having made a payment and booked a meeting with them, her family became suspicious.

Additional investigation revealed numerous individuals reporting they had handed over cash and got nothing in return. Indeed, they had lost money. A lot of it.

Our team started looking into what was happening. It soon emerged that there were some shady characters active in the vacation property industry.

An attorney had many grievance cases waiting to sue the company.

The team interviewed individuals who had used the firm and they all told the same story. They believed the business would acquire their investment from them but when they went to a consultation (for which they paid up front) they were advised there was no market for their property.

In place of that, they were persuaded - actually compelled - to spend more money investing in "the firm's incentive scheme", named after the organization's holding firm, Monster Travel.

What exactly these were was rather ambiguous. They appeared to be a kind of currency, providing cheaper vacations and services and retail offers.

And they were reportedly "exchangeable with other owners, at a future date.

Investing money up front now would produce an future return that would pay for the company's charges and allow the timeshare holder ahead financially, liberated eventually from their burdensome contract.

An unrealistic promise? Certainly, that proved correct.

A 'Bait-and-Switch Scam'

Assuming these reports were accurate, this was a massive scam.

The technique is termed a "misleading sales."

A business - here the company - "lures the consumer by marketing a particular product and then claim it is unavailable, pushing the customer in the direction of an alternative, lesser option.

Such practices are unlawful. Armed with all the accounts we had gathered, we made the case to discreetly video one of the firm's consultations.

The process requires time, effort, and compelling reasons for why this is the sole method to collect the information needed to prove wrongdoing.

Once authorized, our small team organized a consultation with one of the company's representatives in the location.

Acting as a member of the public aiming to get his mum released from her timeshare contract|holiday ownership agreement

Jennifer Johnson
Jennifer Johnson

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and startup ecosystems.